Thursday, May 20, 2010
It’s For the Children
It’s tough starting a new business in the current economic climate. Our research suggests that tapping into parental insecurity, competitiveness and, in may cases, guilt remains a potent marketing force not yet fully exploited by industry supermarket stand periodicals (last stop along the impulse sale trail).
Some time ago my “son and only” came up with a magazine idea that seems destined for every preschooler’s mother’s nightstand reading pile. We believe we’ll still be the first to enter this sub-market sub-niche. With the summer solstice arriving next month (northern hemisphere only, condolences, Australia), we feel the timing couldn’t be better.
Actually, the whole idea was my son’s and he’ll be doing most of the work. I’m just tagging along for encouragement and profits. I’ve tried hard to pass along to him everything I’ve learned about business. You’ll note from the photo the essential tools I’ve emphasized - serious demeanor; upright posture; conservative, navy blue suit; red power tie; gum-soled wingtips - it’s all there.
He got off to a slow start and the entire operation is still being run out of his briefcase but recently he has gotten a head. He decided to go with his guts because corporate headhunters charge outrageous fees for bringing in a CEO. There was a wide selection of CEO's available on e-bay at very reasonable prices. He went with the cheapest (figure at middle right in photo) to keep overhead down, which so far, he’s doing. Being especially compact, our CEO can fly for a $25 baggage charge to most destinations.
Magazine issues are expected to appear semi-annually, at first. The winter issue will carry a special insert for markets in Arctic Lapland, Siberia, and much of Canada featuring topics such as “Selecting the Right Artificial Light Array for Your Child to Stare At During the 6 Dark Months” and “Comparing Videogame Screen Backlights – You’ll Be Surprised Which tested out for Optimum Radiation Benefit.”
This will probably end my previous part-time, fill-in work, advice giving, since I won’t have time for 2 extra jobs. Plus, there’s just too much free advice available out there and the market for my services faces relentless competition from other opinionated people. Never saw that coming.
This, though, has to be a sure-fire winner.